Why You Should Have a Blog For Your Business?
The term blog is short for web log – a type of website which you can easily add/update contents without any knowledge of web design. The blog creation process is so simple that you can have a blog up and running in less than ten minutes if you don’t mind having some branded materials on it. Blogger.com would be a good place to start off with if you just want to get a taste of blogging but if you’re serious about blogging or if you want a more professional and reliable blog then you may want to have a look at WordPress. One of many advantages of using WordPress is that all files are stored in your own server instead of a shared server that has millions of other blogs (Blogger.com for example) on it. You can integrate WordPress into your existing website if you already have one and to do that you probably need to hire someone for this depending on your requirements.
So what can a blog do for your business?
- You can use a blog to keep your customer up to date about your latest products/services. For example, you can name the blog “Our Weekly Special Offers” and update it once a week.
- You can use a blog to provide valuable information that relate to your industry – information which your target audience would be interested in. For example, if you’re in the music instrument business and you sell guitars and drums, you can use the blog to write tutorials on how to play guitar, how to choose a good guitar, how to tune a guitar, review a new guitar once a week ..etc
- You can use a blog to improve the search engine ranking of your existing website. Search engines doesn’t rank websites, they rank pages, a link from one page to another would be counted as a vote and the more votes you have the higher you will be ranked in the search engines. Of course, not all votes are the same, there’re many factors that determine how much a link is worth in the search engine’s system. I won’t go into the finer details of how search engine works, for now you just need to remember that the more pages you have (must be related), the higher your website will rank and the more traffic you will receive. You don’t need to do anything special, you just need to write quality contents that are good for humans, not search engines. Never try to stuff keywords in articles because it will do more damages than goods in the LONG TERM. This does take time and you probably won’t see any significant results in the first 6 months, stick to it for another 6 months or so and you will see your website traffic and business improve dramatically.