Archive for the ‘Marketing’ Category

It is easy to assume that just by having a website you will be successful. The truth is the matter is that if people do not know you exist then how can they possibly buy from you? It doesn’t matter how fantastic your website is and how much demand there is for your product people need to know that you exist. The way that you do this is of course by promoting your product. The great thing about the internet is that it is very viral, so once people catch onto the fact that you offer something fantastic they will pass this onto other people and it will snow ball.

There are a massive number ways that you can promote yourself online. As a small business you probably have a limited budget so the trick is to make the most of the free and cheap resources that you have. The main way to do this is to take advantage of social networking. Make a fan page for your site or product and invite all your friends, ask them to invite all their friends and you can already how the fan page can grow to epic proportions. Other places are websites such as twitter and blogspot which can grow viral very quickly.
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A lead generation website is one that encourages customers to enquire about the product or service that you have to offer. For example, it could be something as simple as “enter your email here for more details”. The customer doesn’t have to enter in pages of personal details and in all likelihood it will take them less than a minute to do so they are likely to fill it in so they can get more details.

Now the email is just an example the same thing could be done via phone calls, SMS text message or filling in a form. Either way you need to make it as simple and hassle free as possible for your customers to ask you for more information.

If you aren’t already doing this on your website you will soon see that it is vital that you implement this to your website.
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Is your website providing value to your business? Nearly 90% of businesses have a website now but only a small percentage of them are benefiting from their website. If you want to be part of this small group of people you need to know what they did to get to where they are today, and you just have to do the same. To save you time, we have already done the hard work for you. These are the five things we’ve found in successful website owners:

1. They track and test everything with the help of tools like Google Analytic. They track the number of visitors, what keywords were used, how long people stayed on site, which is the most popular page, etc. They use this information to guide them for making the right marketing decisions as well as to find out which methods are working for them and which ones are not. Not only do they track their website visitors and marketing methods, they also test different layout designs, headlines, images and promotional offers. Continue Reading »

Getting a website for your business is just the beginning. You need to promote it if you want to get the most benefits from it. With thousands of websites going online each day, how do you get your website in front of your customers before your competitors? In this article you will discover seven simple methods to promote your website without costing you an arm and a leg.

1. Start blogging for your business – you can have a third party hosted blog up and running in 10 minutes. Write quality contents that your customers would like to read. A regularly updated blog can drive not only traffic to your main web site, but can also help your website’s search engine ranking. If you are serious about blogging you should host it on your server and use an unique domain for it.

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Most people consider the Internet as a place to learn, work, or play. As time goes by, more and more people get connected to it. And so, the means it can be utilised keep on growing exponentially. No wonder why many companies are using this technology to put their businesses online to reach more potential customers.

From the traditional media, most people are now aware that the digital media is steadily gaining momentum. If before pen pal letters seem to be the only way to create friends from a distance, you can now instantly connect with friends and even gain new ones through online messengers such as MSN and Yahoo. Little girls used to write their day-to-day experience in their diary. But now, thanks to technology, they can easily ‘blog’ about their experiences.
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