Why Bad Designs Can Hurt Your Business?
Are you offering the best product or service in your area, yet you are making the kind of profits that you would like? Chances are, it could be because of your website. Many businesses underestimate the power of having a professionally designed website for their businesses. As a result, their profits are far less than their competitors even though their product or service is better than them.
Make it Simple And Recogniseable
Depending on what your business is about, there are some common factors that are linked to having a good web site. One thing to keep in mind when designing your website is to make it simple and user friendly. The visitors should know what your business offers within 10 seconds after landing on your website. This is why you need to make sure the most important elements are above the fold (the screen they see before scrolling).
The Quality of Your Content
Your goal should be to put as much useful content on your website as possible. Having quality and regularly updated content on your web site will result more return visitors and natural incoming links(links from other websites). Useful content would give the visitors(prospects) more confident to do business with you. Ensure the contents on your website are search engine friendly so that people can find you more easily on the net. This isn’t hard to do. Just remember these three things and your website will be more optimised than 90% of the other websites on the net. 1. Make sure all the main headings are using the H1 or H2 tag. 2. Repeat the keyword phrase at least once or twice on the page. 3. Bold the keyword phrases at least once.
Create The Right Brand Image
You need to think about what your visitor wants before designing the website. Think about what you look for in a website and what you would like to see if you were looking for your own service or product. If you want your service or product to be perceived as the best quality, or the most competitive in your area, then your web site needs to reflect that image. Using colours like pink and green on a business consulting website will certainly not attract many customers. Or, if the layout of your website looks ok on all Internet browsers but not on Google Chrome, it would leave a bad impression to those who do use that browser.
So yes, bad design can seriously hurt your business. If your business is doing pretty well at moment and you put up a badly designed website tomorrow, that could actually do more harm than good to your business. A portion of small businesses are doing just that! What’s more shocking is that they don’t even realise it. To prevent this from happening to you, you must seek help from the professionals. If you can’t afford to pay someone to build a whole website, you should at least get it checked up by a professional before putting on the Web.