Why Building a List Can Make Your Business More Profitable?
Building a list is like building relationship with your customers. It’s one of the vital things you can do to grow your business. Why? Because the power of repeat customers. If you have a list you can market your products/services to them by email or post. Email is more cost-effective and it usually converts better than post. You can do this over and over again, but remember not to do it too often otherwise your customers will either ignore your future emails or unsubscribe the list.
Try to focus on building a good relationship first, by that I mean focus on helping them and giving them valuable information like an ebook or report on something which your customers may be interested in. Remember that they are real people, therefore they have needs and problems. You want to find out what these needs and problems are and then help them to find the right solutions. It takes time and dedication to build a good relationship with your customers, but it’s well worth it. A good starting point would be emailing your list on a weekly basis with top quality information and try to get a feel of their likings. Let them tell you what they want, not what you think they want.
So how do you get an opt-in box onto your website? This is actually easier than you may think, all you need is some basic Internet and computer knowledge, you certainly don’t need to know anything web programming language. There’re online list building management services like Aweber, which does 95% of the work for you. The cost is very reasonable, its user friendly interface allows you setup multiple campaigns, manage the list, setup auto responder, customise your email template, track clicks and many more. I highly recommend you to customise your email template and opt-in box to match the look and feel of your website.
Do experiment with different ways of getting people to opt in. One of the most popular opt-in offers is giving away free eBooks or reports. This method works better on some industries than the others. If your target audiences are not so computer savvy he/she might never heard of the term eBook, if that’s the case you have two options: 1. Name it something else. 2. Try a different offer. Test, test and test again, the key is to let the results to show you what works and what doesn’t.