Did You Know Not All Web Design Services Are The Same?
If you have been in the process of looking for a web design service for your brand new website then you know how difficult it is to pick the right company or designer for the job. Are they all telling you the SAME things and you can’t decide which one is actually better?
I was talking to a prospect on the phone this morning and she said that all web design companies seem to be offering the same service and she’s not quite sure which one to use. Anyway, I’ve given her some advice on phone and she said she will think about it and call me back tomorrow.
I’ve decided to write a blog post about it because I think many people are having the same problem/question when choosing a web site design service. The short answer is, no, not all web design services are the same. The good news is that you can find out if the company or designer is right for your business by asking a few simple questions. But before you do so you need to know what you want to get out of the website, in other words, what is the main purpose of having a website? Do you need your website to inform people or to sell products or services? What is your business’ unique selling point? These are the type of questions that you should have answers to PRIOR contacting any web design companies or web designers. If you already have the answers then I hope you will find the following part useful.
Always ask to see their website design portfolio. Spend at least 10 minutes on their website and try to get a feel of how well their website was designed. Is it visually appealing? Did you find it easy to navigate around the site? Have they done any work for your competitors or companies that are in the same industry as you?
Most web design companies or website designers are not “Jack of all trades”. Don’t afraid to ask them questions like – “what do you think your strengths and weaknesses are?” The truth is that smaller web design companies or freelance web designer cannot provide the top quality service for everything that relates to website. Some are better at the graphic design; some are better at coding/programming and some are better at SEO (search engine optimization). You need to weigh each one of these aspects and pick one that is more important to your business than the others. For example, if you run a photography business then the graphic design would be the most important aspect.
How much after sales support will they provide? Never under-estimate the value of good after sale supports because if you are getting your first website then chances are you probably don’t know much technical things like CSS and HTML, which means if you want to change anything you will need to contact the company or web designer who built your website in the first place. One big advantage of using a smaller company or freelancer is that they can give you more attentions, and some would also give you advice on website promotion, SEO and other online marketing methods. So if you completely new to the Internet, you will find that these information valuable, even if they charge a little more than the others for building the website.