Archive for the ‘Business’ Category

There are several advantages of publishing your own newsletter. It’s so easy to start that anyone with access to a computer and Internet can do it. The most important thing you need is a auto responder. Basically you can set it up to send out emails automatically after people have subscribed. Also, you can use it send emails to all the people on your list with a single click, and all the emails will appear as though they were sent by you one at a time. Your newsletters will look more personal and require less time to setup and send.
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Most business owners purchase a website, tell a few people about it and expect it to get lots of customers or sales. Unfortunately it isn’t as easy as that anymore. There’re so many websites online today, and thousands of new ones are being made each day, which means people are having more information (and options) than ever before. Why is that important? Because now people are less patience, they want to spend as little time as possible on your website to get the information they needed, so that they can get on with other things.
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Building a list is like building relationship with your customers. It’s one of the vital things you can do to grow your business. Why? Because the power of repeat customers. If you have a list you can market your products/services to them by email or post. Email is more cost-effective and it usually converts better than post. You can do this over and over again, but remember not to do it too often otherwise your customers will either ignore your future emails or unsubscribe the list.
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The benefits of submitting your website to web directories are numerous. It can increase the visibility of your website and the number of incoming links. There’re thousands of free and paid directories online today, but only 5% of those are worth submitting to.

The best three directories are Dmoz, Yahoo Directory and Business.com. Dmoz, also known as the Google directory is completely free but it’s extremely difficult to get your website in there because they only accept quality and established websites. So if your website is new, you probably want to wait a few months. Yahoo and Business.com are paid directories, both are well respected on the Internet. The cost is around $300 for one year. If you just started out you may want to try the free directories first, here’s a huge list of free directories.
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The term blog is short for web log – a type of website which you can easily add/update contents without any knowledge of web design. The blog creation process is so simple that you can have a blog up and running in less than ten minutes if you don’t mind having some branded materials on it. Blogger.com would be a good place to start off with if you just want to get a taste of blogging but if you’re serious about blogging or if you want a more professional and reliable blog then you may want to have a look at WordPress. One of many advantages of using WordPress is that all files are stored in your own server instead of a shared server that has millions of other blogs (Blogger.com for example) on it. You can integrate WordPress into your existing website if you already have one and to do that you probably need to hire someone for this depending on your requirements.
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