Archive for June, 2009

Four Must Read SEO Guides for Website Owners

1. SEO Fast Start by Dan Thies – 2009 Edition
This free ebook, written by Dan Thies, talks about the fundamentals of search engine optimisation. It covers topics from keyword research, how search engine works to getting links to your site. This is a must read for you if you have just started doing seo. Download this guide.

2. Link Building Secrets Revealed by Top Linking Experts
The world’s top link building experts get together to provide a single source of never-before revealed link building tips, tricks and strategies. Download this guide
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How to Create Your Own Business Website For Free

Many small businesses are looking for affordable methods to create an online presence for their business. This could be for a number of reasons. For instance, if a business just used Sun Doc Filings to go corporate, then a website would definitely add a professional appeal to the brand. Or, if a business simply wanted to increase exposure, a website would broaden their reach to potentially thousands of new customers. If you have spent the last couple of hours or even days searching for the best method to create your own business website and you still have not found it yet, then this article is perfect for you. After reading this short article you will be able to create your business website in a weekend.

Here are the steps for creating your own business website:

  1. Domain Name – The very first thing you need is to register a domain name. You can use Godaddy or 123Reg. Never buy a domain and hosting service with the same company, because doing so could cause problems when you want to move to a different hosting company.
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Why Bad Designs Can Hurt Your Business?

Are you offering the best product or service in your area, yet you are making the kind of profits that you would like? Chances are, it could be because of your website. Many businesses underestimate the power of having a professionally designed website for their businesses. As a result, their profits are far less than their competitors even though their product or service is better than them.

Make it Simple And Recogniseable
Depending on what your business is about, there are some common factors that are linked to having a good web site. One thing to keep in mind when designing your website is to make it simple and user friendly. The visitors should know what your business offers within 10 seconds after landing on your website. This is why you need to make sure the most important elements are above the fold (the screen they see before scrolling).
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Is Your Brand Message Web 2.0?

Web 2.0 is the new face of web communication across the business world and it relies on a simple principle, interaction. Gone are the days when the advertising agencies slapped the consumer across the face until they submitted to brand supremacy and hello are the days of consumer power. You simply cannot bully the consumer, you must provide a service they desire and a friendly face that they want to interact with. The friendly face of digital marketing is Web 2.0. Web 2.0 can be found in engaging blogs, online communities and video sharing sites.

So how can you ensure that your brand message is Web 2.0? Start with a simple site which is free from contaminated messages, use a pull factor such as information, games or unique content to entice your consumer and finally interact with the consumer. If a consumer has connected with you then the power of word of mouth marketing fuelled by online communities, is unstoppable. But beware, a bad brand message can destroy your brand because in this Web 2.0 world information spreads like wild fire.
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The Benefits of Having a Business Blog

Blogging is one of many effective methods to keep your customers informed about your product or service. Building a good relationship with your existing and new customers is the key to succeed in today’s competitive world. You will discover what a business blog can do for you after reading this short article.

So what is a Blog?
A blog, is short for a weblog, which is basically a type of journal where the individual may describe events, products, services, opinions or even offer tips and advice on any chosen topic. Many businesses have started to see the real potential of what blogs can do for their businesses.

Do you need a business Blog?
So, why would anyone need a business blog? Other than the obvious reasons of easy to update and being another channel for your customers to find your business, a business blog can also attract free search engine traffic to your main website. The way that the Blog system was designed, allows the published contents gets indexed a lot faster than normal HTML websites. This means your articles (or blog posts) can get in front of people much quicker than your competitors. For example, if you are selling a certain product, advertising it on your blog would be more likely to be seen than if you put it on your new website.
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