Archive for June, 2010

How to Promote a Brand New Small Business Website?

It is easy to assume that just by putting up a website online people will find you ‘naturally’. The truth is that it doesn’t matter how beautiful your website is or how great your product or service is, people will not find your website ‘naturally’. Thousands of new websites are being put online each day and every one of them is fighting for people’s attention, therefore getting people to visit a website isn’t as easy as 10 years ago. But with the right knowledge and planning, you will be to do better than 50% of other small business website owners, which is the goal of this short article – to give you easy to use tips on promoting your new business website.

As a small business you probably have a limited budget so it’s probably best to try some free methods first before spending any money, especially if you’re new to the business world. There are probably thousands of different ways to get people visit your website, but these 3 methods which I’m going to share with you would give you good results now and in the the future. Continue Reading »

7 Things You Can Do to Improve the Ranking of Your New Website

After your website is finished and live on the internet you should do some final checks to make sure it’s ready for your business and the search engines. It will take some time for a brand new website to rank well on the search engines but by doing these things below will most likely cut down the time.

  1. Don’t rush it. Search engines like to see websites to grow naturally so if you buy traffic and go from getting 1 to 100,000 visitors a day they will know something is not right and will more than likely bump your rankings downwards rather upwards. It can take ages to recover from this penalty so it stands to reason that this is best avoided.
  2. Start blogging. This approach is best for the short term as well as long term. It is wise to have a blog of some kind that you can regularly add content to. The search engines see this as an active site as long as the content is relevant to the site then you should see improvements in the number of visitors.
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Reasons Why You Need a Lead Generation Website

A lead generation website is one that encourages customers to enquire about the product or service that you have to offer. For example, it could be something as simple as “enter your email here for more details”. The customer doesn’t have to enter in pages of personal details and in all likelihood it will take them less than a minute to do so they are likely to fill it in so they can get more details.

Now the email is just an example the same thing could be done via phone calls, SMS text message or filling in a form. Either way you need to make it as simple and hassle free as possible for your customers to ask you for more information.

If you aren’t already doing this on your website you will soon see that it is vital that you implement this to your website.
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Ways to Get More Targeted Visitors to Your Website

There are many different ways that you get visitors to your site however the trick to successful internet business is to get targeted visitors. A quick search online will give you plenty of places where you can buy visitors and get your hit counters up. However it stands to reason that if you are selling something aimed at the UK market and most of those hits come from America you are not going to convert those hits to sales, which is no good for your business at all.

What you need is a decent website that attracts people’s attention and gets hits from the right types of people. Of course to do this you need to advertise your website in the right places. The places that you choose to promote yourself will of course vary depending on what it is you are selling and who you are targeting. For example if you have a local driving school business then it is well worth investing in advertising space in local newspapers and magazines. Your audience is well targeted and you will be in a great position to convert those hits to sales.
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