5 Quick Tips For Writing Profitable Adword Ads
- Focus on what your customer wants.
You ad should answer the question of “what’s in it for them”. The better you understand needs of your audience the more focus your ad would be. Use words that they understands and avoid any industry jargons unless you know for sure that your targeted audience are familiar with them. - Write benefits, not features
Leave the product features on your website. Focus on the benefits that they will get after purchasing your products or services. Make sure the benefits are as specific as possible, for example – “XYZ dust killer cleaning solution can make your desk dust free for at least 5 days”. Avoid overused words like “high quality”, “professional”, “best”… etc.