Archive for the ‘Marketing’ Category

Most people consider the Internet as a place to learn, work, or play. As time goes by, more and more people get connected to it. And so, the means it can be utilised keep on growing exponentially. No wonder why many companies are using this technology to put their businesses online to reach more potential customers.

From the traditional media, most people are now aware that the digital media is steadily gaining momentum. If before pen pal letters seem to be the only way to create friends from a distance, you can now instantly connect with friends and even gain new ones through online messengers such as MSN and Yahoo. Little girls used to write their day-to-day experience in their diary. But now, thanks to technology, they can easily ‘blog’ about their experiences.
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1. SEO Fast Start by Dan Thies – 2009 Edition
This free ebook, written by Dan Thies, talks about the fundamentals of search engine optimisation. It covers topics from keyword research, how search engine works to getting links to your site. This is a must read for you if you have just started doing seo. Download this guide.

2. Link Building Secrets Revealed by Top Linking Experts
The world’s top link building experts get together to provide a single source of never-before revealed link building tips, tricks and strategies. Download this guide
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Web 2.0 is the new face of web communication across the business world and it relies on a simple principle, interaction. Gone are the days when the advertising agencies slapped the consumer across the face until they submitted to brand supremacy and hello are the days of consumer power. You simply cannot bully the consumer, you must provide a service they desire and a friendly face that they want to interact with. The friendly face of digital marketing is Web 2.0. Web 2.0 can be found in engaging blogs, online communities and video sharing sites.

So how can you ensure that your brand message is Web 2.0? Start with a simple site which is free from contaminated messages, use a pull factor such as information, games or unique content to entice your consumer and finally interact with the consumer. If a consumer has connected with you then the power of word of mouth marketing fuelled by online communities, is unstoppable. But beware, a bad brand message can destroy your brand because in this Web 2.0 world information spreads like wild fire.
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If you have been experiencing difficulty in getting qualified traffic to your website, and you do not have an unlimited marketing budget, consider writing articles to increase your traffic and generate new customers.

Become the Expert In Your Niche
Writing and submitting articles that are related to your business, product or service can be a wonderful way to build credibility, increase your search engine rankings, and be seen as an expert in your field.

Writing quality articles is all about using keywords that are related to your product or service. The SEO tools and robots pick up your keywords, which in turn, increases your search engine rankings.
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Submitting well-written and keyword-rich articles to article directories is good way to promote your business. You get more than one benefit from article marketing. However, if the work isn’t done properly, it can do more harm than good to your business.

Most people who are new to article marketing will face many problems because they don’t understand the right ways of structuring and placing articles in article directories, therefore the results they get would be limited.

Not all article directories are the same; some have good traffic for all subjects while others only have traffic to a few very specific topics, and some doesn’t have any traffic at all. So if you submit your articles to one of the bad article directories, Google will assume your website link is part of the “bad neighbourhoods”.
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