Posts Tagged ‘Marketing’

There are several advantages of publishing your own newsletter. It’s so easy to start that anyone with access to a computer and Internet can do it. The most important thing you need is a auto responder. Basically you can set it up to send out emails automatically after people have subscribed. Also, you can use it send emails to all the people on your list with a single click, and all the emails will appear as though they were sent by you one at a time. Your newsletters will look more personal and require less time to setup and send.
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1. Focus on what your customer wants.
   You ad should answer the question of “what’s in it for them”. The better you understand needs of your audience the more focus your ad would be. Use words that they understands and avoid any industry jargons unless you know for sure that your targeted audience are familiar with them.
2. Write benefits, not features
   Leave the product features on your website. Focus on the benefits that they will get after purchasing your products or services. Make sure the benefits are as specific as possible, for example – “XYZ dust killer cleaning solution can make your desk dust free for at least 5 days”. Avoid overused words like “high quality”, “professional”, “best”… etc.

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Most business owners purchase a website, tell a few people about it and expect it to get lots of customers or sales. Unfortunately it isn’t as easy as that anymore. There’re so many websites online today, and thousands of new ones are being made each day, which means people are having more information (and options) than ever before. Why is that important? Because now people are less patience, they want to spend as little time as possible on your website to get the information they needed, so that they can get on with other things.
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Building a list is like building relationship with your customers. It’s one of the vital things you can do to grow your business. Why? Because the power of repeat customers. If you have a list you can market your products/services to them by email or post. Email is more cost-effective and it usually converts better than post. You can do this over and over again, but remember not to do it too often otherwise your customers will either ignore your future emails or unsubscribe the list.
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