Posts Tagged ‘Marketing’

A lead generation website is one that encourages customers to enquire about the product or service that you have to offer. For example, it could be something as simple as “enter your email here for more details”. The customer doesn’t have to enter in pages of personal details and in all likelihood it will take them less than a minute to do so they are likely to fill it in so they can get more details.

Now the email is just an example the same thing could be done via phone calls, SMS text message or filling in a form. Either way you need to make it as simple and hassle free as possible for your customers to ask you for more information.

If you aren’t already doing this on your website you will soon see that it is vital that you implement this to your website.
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Getting a website for your business is just the beginning. You need to promote it if you want to get the most benefits from it. With thousands of websites going online each day, how do you get your website in front of your customers before your competitors? In this article you will discover seven simple methods to promote your website without costing you an arm and a leg.

1. Start blogging for your business – you can have a third party hosted blog up and running in 10 minutes. Write quality contents that your customers would like to read. A regularly updated blog can drive not only traffic to your main web site, but can also help your website’s search engine ranking. If you are serious about blogging you should host it on your server and use an unique domain for it.

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Most people consider the Internet as a place to learn, work, or play. As time goes by, more and more people get connected to it. And so, the means it can be utilised keep on growing exponentially. No wonder why many companies are using this technology to put their businesses online to reach more potential customers.

From the traditional media, most people are now aware that the digital media is steadily gaining momentum. If before pen pal letters seem to be the only way to create friends from a distance, you can now instantly connect with friends and even gain new ones through online messengers such as MSN and Yahoo. Little girls used to write their day-to-day experience in their diary. But now, thanks to technology, they can easily ‘blog’ about their experiences.
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Web 2.0 is the new face of web communication across the business world and it relies on a simple principle, interaction. Gone are the days when the advertising agencies slapped the consumer across the face until they submitted to brand supremacy and hello are the days of consumer power. You simply cannot bully the consumer, you must provide a service they desire and a friendly face that they want to interact with. The friendly face of digital marketing is Web 2.0. Web 2.0 can be found in engaging blogs, online communities and video sharing sites.

So how can you ensure that your brand message is Web 2.0? Start with a simple site which is free from contaminated messages, use a pull factor such as information, games or unique content to entice your consumer and finally interact with the consumer. If a consumer has connected with you then the power of word of mouth marketing fuelled by online communities, is unstoppable. But beware, a bad brand message can destroy your brand because in this Web 2.0 world information spreads like wild fire.
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Youtube isn’t just for kids, it can also be used to promote products and services. Many business owners have successfully used Youtube to help them acquire customers and sales. You too can do the same. Video marketing is easy to do and the cost is considerably low compared to the other mediums. To get started you’ll need to open up an account with Youtube. If you are primarily going to use YouTube for advertising your business, you should make the username memorable; either use your business name or something similar to it so that people will be able to relate the videos to your business.
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