Do You Need a Website If You Have Just Started a Business?
You have just started your business and you are wondering if by putting up a website will benefit your business. Do you really need a website if you have just started your business?
The number of Internet users are growing each year. By having a web presence your business or brand will be reachable by more people. Think of the website like a 24 hours sales person that promotes your business 24/7. It’s true that the cost of getting this “sales person” may seem like a big investment, especially if you are just started up. However, if you break down the cost into 24 months, that’s assuming you will use your website for only 2 years, you will realise the cost of this investment isn’t as big as you thought. And if the work is done properly, it will most likely to pay for itself after 3 to 6 months depending on what business you are in.
Here are just some of the things that a well-designed website can do for your business:
- To drive your targeted market and increase their level of awareness on the products or services that your business offers.
- To get leads and eventually conversion of these leads.
- To strengthen customer relations by making your business easily and readily accessible using the power of your online presence.
- To build your credibility as a business.
- To save on cost in promoting, advertising, and marketing your business.
- To meet the needs of your customers and respond to the demands of the modern times.
It is extremely important to get your website right if you want to see good results. If you do not have any knowledge in building a website, you may consider finding a professioanl freelance web designer or web design company to do the work for you.
The Internet makes searching for the right web design company quick and easy. Don’t waste your time on newspapers and yellow pages, because many good-and-affordable web design companies don’t advertise on those mediums. You will be able to find more good web designer or companies from Google, Yahoo or MSN. Go through at least 5 pages and make a note of the ones that you like and then filter them one by one afterward. Don’t afraid to contact their clients to find out how good of a service they received.
There are many benefits in putting up a professional looking website to help growing your business when you have just started up. It will help to list all of your reasons and purposes in establishing your website and place them in the order of your priority. You also need to identify the kind of website you need that will also determine the appropriate website design that will be created especially to meet your purposes by your web design company.
Remember that your website is a reflection of your business. Traffic and conversion will also depend on how good your website is. A mediocre website will not do your business any good. It may even hurt your business.
Overall, if you have just started your business and you do not have the expertise to setup a website, it is essential to find a professional to do the work because the benefits you will get from it (if done properly) are worth far more that the extra cost. Don’t expect to see any big results instantly, however, if you put enough work into it you will soon realise that your investment is well worth it.