Archive for the ‘Web Design’ Category

5 Quick Tips For Writing Profitable Adword Ads

  1. Focus on what your customer wants.
    You ad should answer the question of “what’s in it for them”. The better you understand needs of your audience the more focus your ad would be. Use words that they understands and avoid any industry jargons unless you know for sure that your targeted audience are familiar with them.
  2. Write benefits, not features
    Leave the product features on your website. Focus on the benefits that they will get after purchasing your products or services. Make sure the benefits are as specific as possible, for example – “XYZ dust killer cleaning solution can make your desk dust free for at least 5 days”. Avoid overused words like “high quality”, “professional”, “best”… etc.
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5 Proven Ways to Get Targeted Traffic to Your Website

Most business owners purchase a website, tell a few people about it and expect it to get lots of customers or sales. Unfortunately it isn’t as easy as that anymore. There’re so many websites online today, and thousands of new ones are being made each day, which means people are having more information (and options) than ever before. Why is that important? Because now people are less patience, they want to spend as little time as possible on your website to get the information they needed, so that they can get on with other things.
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The Best Way to Track Your Website Visitors

I’m assuming that you already have a website if you’re reading this. But…do you know how many visitors came to your website yesterday? Where they came from? And how long they stayed?

There are a number of services (or software) you could use to track website visitors but the one I would recommend is Google Analytics. Feel free to do some research yourself. The setup process is easy and it gives you more information about your visitors than you will ever need. If you are planning to use AdWord to promote your products/services you will be able to track the click-through and conversion rate in the Analytics control panel as well.
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