Archive for the ‘Search Engine Optimisation’ Category

If the goal of your business isn’t to provide the best quality product or service then no search engine marketing strategy can help improving your business. No matter what industry you are in, there’re ways to improve on what you’re offering at moment. Research your competitions and find out what they offering. Then think of something which you can include to increase the perceived value of your existing products or services without increasing the cost too much. Continue Reading »

In order to overtake your competitors in the search engines you need to do what they do first, and then do it slightly better. When it comes competitive research most people tend to focus only on keywords and back links. They are important but there is one more thing that needs paying attention to, and that is the content.
Continue Reading »

One of the cheapest (also the best) way to market your website is on the search engines. There are two ways of getting your website on the search engines – one is paid (Google Adword) and the other is free (organic listings). The paid option is good if you just want instant results but it will cost you more in the long run. The free option takes longer but it’s much more cost effective in the long run. The good thing about the free option is that you only need to do the work once, and after that you just need to do a few hours work per month to keep it up there.
Continue Reading »

The term blog is short for web log – a type of website which you can easily add/update contents without any knowledge of web design. The blog creation process is so simple that you can have a blog up and running in less than ten minutes if you don’t mind having some branded materials on it. Blogger.com would be a good place to start off with if you just want to get a taste of blogging but if you’re serious about blogging or if you want a more professional and reliable blog then you may want to have a look at WordPress. One of many advantages of using WordPress is that all files are stored in your own server instead of a shared server that has millions of other blogs (Blogger.com for example) on it. You can integrate WordPress into your existing website if you already have one and to do that you probably need to hire someone for this depending on your requirements.
Continue Reading »

It is important to have most if not all of your website pages in the Google’s index, so that your products/services can be found more easily on the Internet. You might want to get the homepage indexed first if your website is brand new. If you need help with that please read this post.

First of all, use this online tool to create your sitemap. It will take a minute or two for the system to go through all the pages of your website and then it will give you the option of downloading the generated sitemap file(xml file). Continue Reading »