Archive for the ‘Marketing’ Category

How to Submit Your Website to Directories Effectively

The benefits of submitting your website to web directories are numerous. It can increase the visibility of your website and the number of incoming links. There’re thousands of free and paid directories online today, but only 5% of those are worth submitting to.

The best three directories are Dmoz, Yahoo Directory and Business.com. Dmoz, also known as the Google directory is completely free but it’s extremely difficult to get your website in there because they only accept quality and established websites. So if your website is new, you probably want to wait a few months. Yahoo and Business.com are paid directories, both are well respected on the Internet. The cost is around $300 for one year. If you just started out you may want to try the free directories first, here’s a huge list of free directories.
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Why You Should Have a Blog For Your Business?

The term blog is short for web log – a type of website which you can easily add/update contents without any knowledge of web design. The blog creation process is so simple that you can have a blog up and running in less than ten minutes if you don’t mind having some branded materials on it. Blogger.com would be a good place to start off with if you just want to get a taste of blogging but if you’re serious about blogging or if you want a more professional and reliable blog then you may want to have a look at WordPress. One of many advantages of using WordPress is that all files are stored in your own server instead of a shared server that has millions of other blogs (Blogger.com for example) on it. You can integrate WordPress into your existing website if you already have one and to do that you probably need to hire someone for this depending on your requirements.
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The Best Way to Track Your Website Visitors

I’m assuming that you already have a website if you’re reading this. But…do you know how many visitors came to your website yesterday? Where they came from? And how long they stayed?

There are a number of services (or software) you could use to track website visitors but the one I would recommend is Google Analytics. Feel free to do some research yourself. The setup process is easy and it gives you more information about your visitors than you will ever need. If you are planning to use AdWord to promote your products/services you will be able to track the click-through and conversion rate in the Analytics control panel as well.
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