Archive for the ‘Blogging’ Category

1. Focus on what your customer wants.
   You ad should answer the question of “what’s in it for them”. The better you understand needs of your audience the more focus your ad would be. Use words that they understands and avoid any industry jargons unless you know for sure that your targeted audience are familiar with them.
2. Write benefits, not features
   Leave the product features on your website. Focus on the benefits that they will get after purchasing your products or services. Make sure the benefits are as specific as possible, for example – “XYZ dust killer cleaning solution can make your desk dust free for at least 5 days”. Avoid overused words like “high quality”, “professional”, “best”… etc.

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Most business owners purchase a website, tell a few people about it and expect it to get lots of customers or sales. Unfortunately it isn’t as easy as that anymore. There’re so many websites online today, and thousands of new ones are being made each day, which means people are having more information (and options) than ever before. Why is that important? Because now people are less patience, they want to spend as little time as possible on your website to get the information they needed, so that they can get on with other things.
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Building a list is like building relationship with your customers. It’s one of the vital things you can do to grow your business. Why? Because the power of repeat customers. If you have a list you can market your products/services to them by email or post. Email is more cost-effective and it usually converts better than post. You can do this over and over again, but remember not to do it too often otherwise your customers will either ignore your future emails or unsubscribe the list.
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The term blog is short for web log – a type of website which you can easily add/update contents without any knowledge of web design. The blog creation process is so simple that you can have a blog up and running in less than ten minutes if you don’t mind having some branded materials on it. Blogger.com would be a good place to start off with if you just want to get a taste of blogging but if you’re serious about blogging or if you want a more professional and reliable blog then you may want to have a look at WordPress. One of many advantages of using WordPress is that all files are stored in your own server instead of a shared server that has millions of other blogs (Blogger.com for example) on it. You can integrate WordPress into your existing website if you already have one and to do that you probably need to hire someone for this depending on your requirements.
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