Archive for November, 2008

1. Focus on what your customer wants.
   You ad should answer the question of “what’s in it for them”. The better you understand needs of your audience the more focus your ad would be. Use words that they understands and avoid any industry jargons unless you know for sure that your targeted audience are familiar with them.
2. Write benefits, not features
   Leave the product features on your website. Focus on the benefits that they will get after purchasing your products or services. Make sure the benefits are as specific as possible, for example – “XYZ dust killer cleaning solution can make your desk dust free for at least 5 days”. Avoid overused words like “high quality”, “professional”, “best”… etc.

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You probably have heard of Google Adword, and you probably already know that you can get visitors to your website in the matter of minutes… but did you know you can legally steal your competitors’ visitors from it. The real benefit of this is that you get the targeted traffic for a fraction of the cost, which means you will make more profit.
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One of the cheapest (also the best) way to market your website is on the search engines. There are two ways of getting your website on the search engines – one is paid (Google Adword) and the other is free (organic listings). The paid option is good if you just want instant results but it will cost you more in the long run. The free option takes longer but it’s much more cost effective in the long run. The good thing about the free option is that you only need to do the work once, and after that you just need to do a few hours work per month to keep it up there.
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Most business owners purchase a website, tell a few people about it and expect it to get lots of customers or sales. Unfortunately it isn’t as easy as that anymore. There’re so many websites online today, and thousands of new ones are being made each day, which means people are having more information (and options) than ever before. Why is that important? Because now people are less patience, they want to spend as little time as possible on your website to get the information they needed, so that they can get on with other things.
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